Selling a product on Amazon is not as easy as it seems. Getting your brand noticed when so much competition already exists can be a challenge.
Ever wondered how you can sustain in the market and stay one step ahead of your competition?
Having just launched a great product with some amazing packaging and features, you might think you’re the next shining star in the market – but the bubble pops after some time, and the product gets lost among the crowd.
Why did it happen? Why are your competitors at the top? Why is your product not converting well? Why is there no boost in sales?
Well, excluding some obvious components you should focus on after you launch, there is still one factor you might not have considered, and that can be the reason preventing you from hitting the mark!
Let’s face it!
Ask Yourself? Is your listing well optimized enough to convert?
Here is a checklist to help you determine if your listing is truly optimized well:
1. Optimized Images:
Your product images play a key role in Amazon listing optimization. So it’s incredibly important to offer shoppers a variety of images that demonstrate your product, along with its features and benefits.
Here are a few technical specifications for Amazon images:
- JPEG, TIFF, GIF, or PNG format
- SRGB or CMYK color modes.
- Dimension of 1000 pixels or larger in height/width
2. In-depth Keyword Research:
Don’t even think about creating your listing copy without it! Researching keywords is essential, whether you’re launching new products or updating existing ones.
Make sure you research the right keywords for your listings – those with high relevance and search volume. To find the right keywords to target, you should conduct extensive and in-depth keyword research. Wrong or irrelevant keywords would mislead the algorithm, and your target audience will never find your products.
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Front-end keywords: On Amazon, your primary keywords are those that are visible to buyers. You’ll find them in product titles, descriptions, and features, and these are the keywords that will help you connect with your target audience.
- Back-end keywords: Furthermore, Amazon also allows hidden or back-end keywords, which are not visible to users. These keywords are referred to as Search Terms. Consider using misspellings, words that are related to your product but could not be used in the front end, or words of other languages, e.g. Spanish, French in the back-end search terms.
3. Analyze your competitors:
During keyword research, it’s also important to assess your competitors. Look at what keywords they’re targeting in their product titles, descriptions, and features.
Not just this, but you also need to keep an eye on their pricing strategy, what PPC strategies they’re using, and how they are improving their listing quality. Keep in mind that you don’t want to copy your competitor’s strategy. All you want is some insight into their Amazon listing optimization approach.
4. Create SEO Listing Copy:
Is your Title, Bullets, and Product Description optimized with the primary keywords? Talking about optimizing doesn’t mean just stuffing them with all the related keywords. Optimizing highly relevant and correct keywords in your copy can train the algorithm to index and rank those keywords organically for the Amazon SERPs.
And while keyword optimization holds such great importance, you might not miss out on the listing copy. Your listing copy must be persuasive and attention grabbing enough that your customer realizes your product can solve their real problem & trust you with their purchase.
Because of course, what’s the use of staying on top of search results when you can’t persuade the customer to buy your product?
5. A+ Content:
This is the sweet candy every seller should take to add that extra spotlight to your listing. A high quality creative Enhance Brand Content gives your listing an elite look with amazing authenticity.
This option is available only to registered brands on Amazon, so if you haven’t registered yet, just go for it!
Consider these factors when you are looking for ways to increase sales and improve your listing. After you complete all the steps, you’ll be amazed at the results.
