Observations shape your beliefs. What do you think?
While searching for a product on Amazon or viewing a product display page, product images are often the first thing you notice. A picture is certainly worth a thousand words, but the impact increases tremendously when it comes to Amazon Product Images.
A detailed and accurate photograph of the product is essential for demonstrating the product’s quality and generating traffic to your E-Commerce site. Buyers are constantly looking for more time-saving alternatives. As a result, product images might be the first thing in their decision-making process. With the advent of digital marketing, consumers expect products to be as efficient as advertised online.
Whether you outsource your Amazon Product Photography or do it yourself, here are a few effective tips to level up your photography game.
1. Image Quality:
The first thing you should do to enhance the visual appeal of your product is to use a high-quality camera. A high-quality image is essential for your sales conversion rate. Poor lighting and undesired shadows are two of the most significant issues that reduce image quality and make the product appear unpleasant, causing the buyer’s interest to dwindle.
It is the photographer’s choice whether to utilize studio lighting or natural light to achieve a quality shot. A sharper resolution is also mandatory because it enables the user to zoom efficiently into your products. A crisper image depicts your products more precisely and allows the consumer to decide better; it also reflects your brand’s quality.
2. Shoot from A Distinctive Angle:
The ideal Amazon product images usually display the product from various positions so that the customer knows exactly what to expect. Shooting from a distinctive angle is an innovative and daring concept. Taking pictures from an unusual angle can draw shoppers’ attention to your product, resulting in improved click-through rates.
The ‘main image’ of your product should be your most striking photo, taken head-on, with extra shots from various angles to give the buyer a comprehensive understanding.
3. Maximize Product Visibility:
Ensure high-quality image editing. It is crucial to crop your photographs skillfully, so your products have a clear, professional appearance. Make sure your images are edited with relevant backgrounds, leaving no room for uncertainty. Amazon requires your main product image to have a pure white backdrop, with RGB values of 255, 255, 255.
The next step is to remove any extra space within the frame to provide maximum product exposure. Amazon recommends product photography should occupy 85% of the primary image. You should push the frame as high as possible, without too much visibility, of course. This considerably increases your chances of outperforming them in terms of clicks.
4. Only the Product:
For your main image, you just present the product against a white background and no models, props, or accessories are required. The white backdrop gives a clean, transparent look, because there are no frills on the picture forms. Customers may become confused if the product pictures include objects besides the actual product.
Amazon lifestyle photography is the most searched Amazon photography term, so the quality of the picture must be outstanding in terms of lifestyle photography. Amazon allows you to submit up to nine images with no restrictions, as long as the image is relevant to the product and meets the technical criteria.
5. A/B Split Test:
Split testing is one thing you can’t ignore when optimizing your main image. You cannot decide whether your main image is the right option unless you split it. This strategy can help you determine which image works best for your audience.
There are two tried-and-true methods for splitting photos that produce reliable results. One method is to place ‘Image A’ on Amazon for 30 days, followed by ‘Image B’ for the same number of days. Compare which image generates the most clicks or the highest CTR and use it as your Amazon listing’s main image.
A key point here though is that since Amazon gives you no control over split testing, you must ensure that you rotate them over time. Another option is to employ software such as PickFu, which produces results in minutes.
Stats don’t lie, but our professional experience with sellers has shown that they often misinterpret product photos.
In order to succeed on Amazon, you should rely on statistics rather than intuition.
